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Entrepreneurship: The Practice and Mindset
Get Free Ebook Entrepreneurship: The Practice and Mindset
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Review
"A very good primer on business startups in the twenty first century. The book is practice oriented, well-written and includes a good overview of the key areas of importance for the budding entrepreneur." Author: Robert W. Robertson"I really like the chapter on design thinking; IT TEACHES STUDENTS HOW TO THINK (outside the box), to identify an idea and develop it." Author: Bill Zannini"It SPEAKS FRANKLY ABOUT SUBJECTS in a personal manner that most other textbooks don’t address―like worry and fear." Author: Timothy Ritter"I think [the coverage of learning from failure] is a welcome change! Students learn so much by hearing strategies of overcoming ‘what went wrong’ and how to do it right the next time. I COMMEND THE AUTHORS for taking this approach and am glad that they included this vital part of the entrepreneurial process." Author: Amy Gresock"I think this book is STRONG, LEADING EDGE VIEW of modern entrepreneurship. The three chapters I reviewed did a wonderful job of presenting the entrepreneurial mindset, design thinking, and failing forward." Author: Charlie Nagelschmidt"I think the greatest strength of the book is that it is CLEAR YET INSIGHTFUL. It felt easy to read, while providing deep and important knowledge about entrepreneurship." Author: Laurent Josien"Neck takes research and translates it into practical examples. This is a textbook that entrepreneurs will read. Essentially, I see this as the NEW PERFECT ENTREPRENEURSHIP TEXT." Author: Ryan Kauth"A book on entrepreneurship that is updated, current and relevant to the boomers, gen X, gen Y and the Millennials. It is a playbook, not a dry textbook. Readers can change their lives, perspectives and business models with this work." Author: Paula A. White"Only book that is updated and current, reflecting new developments in society in the era of internet/social media." Author: Ram Kesavan"Professors (and students) serious about entrepreneurship as a practice will choose this text." Author: Susan Berston
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About the Author
Heidi M. Neck, PhD, is a Babson College Professor and the Jeffry A. Timmons Professor of Entrepreneurial Studies. She has taught entrepreneurship at the undergraduate, MBA and executive levels. Neck is the President of the United States Association of Small Business & Entrepreneurship (USASBE), an academic organization dedicated to the advancement of entrepreneurship education. She is Faculty Director of The Babson Collaborative, a global institutional membership organization for colleges and universities seeking to increase their capability and capacity in entrepreneurship education. Additionally, Neck is Faculty Director of Babson’s Symposia for Entrepreneurship Educators (SEE)― programs designed to further develop faculty from around the world in the of art and craft of teaching entrepreneurship and building entrepreneurship programs. Through her leadership she has directly trained over 2,000 educators around the world. An award-winning teacher, Neck has been recognized for teaching excellence at Babson for undergraduate, graduate, and executive education. She has also been recognized by international organizations, the Academy of Management and USASBE, for excellence in pedagogy and course design. Most recently in 2016 The Schulze Foundation awarded her “Entrepreneurship Educator of the Year†for pushing the frontier of entrepreneurship education in higher education.Her research interests include entrepreneurship education, entrepreneurship inside organizations, and creative thinking. Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach (Elgar Publishing)―a book written to help educators teach entrepreneurship in more experiential and engaging ways. Additionally, she has published 40+ book chapters, research monographs, and refereed articles in such journals as Journal of Small Business Management, Entrepreneurship Theory & Practice, and International Journal of Entrepreneurship Education. She is on the editorial board of the Academy of Management Learning & Education journal and is a Forbes blogger on entrepreneurship content.Neck speaks and teaches internationally on cultivating the entrepreneurial mindset and espousing the positive force of entrepreneurship as a societal change agent. She consults and trains organizations of all sizes on building entrepreneurial capacity. She is the cofounder of VentureBlocks, an entrepreneurship education technology company and co-owner of FlowDog, a canine aquatic fitness and rehabilitation center located just outside of Boston. Heidi earned her PhD in Strategic Management and Entrepreneurship from the University of Colorado at Boulder. She holds a BS in Marketing from Louisiana State University and an MBA from the University of Colorado, Boulder.
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Product details
Paperback: 560 pages
Publisher: SAGE Publications, Inc; 1 edition (January 25, 2017)
Language: English
ISBN-10: 1483383520
ISBN-13: 978-1483383521
Product Dimensions:
8 x 0.8 x 10.5 inches
Shipping Weight: 2.7 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
12 customer reviews
Amazon Best Sellers Rank:
#237,995 in Books (See Top 100 in Books)
I purchased the physical textbook as a student for a college course. While there is very valuable information from this book, I have to say this is the laziest textbook I have purchased. While there are diagrams and tables that have pictures and text explaining various aspects throughout the chapters, there are also the occasional "video" and "audio" diagrams that DO ABSOLUTELY NOTHING if you own the physical copy of the textbook. Not even a link. Furthermore, I feel like watching videos takes away value from reading this textbook.
I used it for my course and all of our classmates complained about the book.the author of the book makes up the vocabs that are only used in this book and weak explanations.If you have to buy for your course, just try to make copies from the school library. The professor will not use the book very much.
Great book, easy read, bought it on Kindle though.
Each chapter was entertaining. It made assimilation easier especially as a first timer studying entrepreneurship as a practice. Knowledge is power.
Un poco extenso, sin lugar a dudas uno de los mejores libros que he leÃdo sobre emprendimiento, ve y cómpralo!
My name is Dave Gee and I am the Entrepreneurship Program Coordinator at the University of Wisconsin-Whitewater, have worked at five Fortune 500 companies, spent 17 years in academia and founded/co-founded four startups. As I began my search for a textbook for our Introduction to Entrepreneurship course I can I took my experiences in academia, corporate and startups and combined those with our students' needs into significant consideration. Entrepreneurship: The Practice and Mindset became the obvious choice for our program. The insights provided by Heidi, Christopher and Emma were pragmatic, intelligent, well-conceived and thoroughly researched. I highly recommend this book for "best in class" entrepreneurship programs and those seeking to become "best in class."
The frontier of entrepreneurship education will focus on helping students develop a mindset. This has to happen through action outside the classroom and reflection inside the classroom. Heidi has assembled a powerful resource for educators wanting to equip students with the mindset. If you're teaching entrepreneurship at any level, your students need this book. With the knowledge and exercises contained here, you can make a huge impact on them!
This is a really great textbook that gets students out of the classroom and into practicing entrepreneurship. I have not been using a textbook for several years (until this fall) because I could not find one that I thought provided the right balance of information, theory, and practice. I highly recommend it!
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