Free PDF Art of the Deal: Contemporary Art in a Global Financial Market, by Noah Horowitz
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Art of the Deal: Contemporary Art in a Global Financial Market, by Noah Horowitz
Free PDF Art of the Deal: Contemporary Art in a Global Financial Market, by Noah Horowitz
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Review
"Art of the Deal is a crucial book on art and finance."---Blake Gopnik, Daily Beast"[T]he precision and lucidity with which Mr. Horowitz describes the commercialization of art should garner appeal for his book across a broad swath of market participants. For the rest of us, it is an enjoyable glimpse into the opaque corners of the art community."---Benjamin R. Mandel, Journal of Cultural Economics"Horowitz has provided readers with a very thorough and wide-ranging analysis of the contemporary art market that brings an unprecedented complexity to this discussion. His synthesis of the literature on the topic is sophisticated yet lucid and the book is exceptionally well researched, supported by countless citations."---John Zarobell, Tabula Quarterly"I thoroughly enjoyed this critical account of the global contemporary art economy; Noah Horowitz has a real understanding of the inner workings of the market. The fact that he chose to focus on video and experiential art renders his account unique and gives even the seasoned reader interesting insights."---Thaddaeus Ropac, Art Newspaper"One welcome aspect of the book is that its avoids to a degree but not entirely the usual cast and plot lines because of its focus on the relative undermined areas on 'immaterial' art genres in the first two essays. The book's discussion of video and experiential art is interesting. The discussion of the minutiae of this world of performances, installations, action and social interaction and their ancillary elements, content ownership and the rise of the collector's box will add greatly to the reader's ability to appear learned on a suitable social occasion."---Satyajit Das, naked capitalism"In recent decades, the world of contemporary art has developed into a global business. To fully grasp how this has changed the art world and our relationship to art, we need a thorough analysis of the financial forces involved. The best place to start is this groundbreaking study by Noah Horowitz, which, leaving the common chitchat about art and money to others, takes the discussion to a more fundamental level."―Daniel Birnbaum, director, Moderna Museet, Stockholm, and curator of the 2009 Venice Biennale"Calmly, trenchantly, Horowitz examines the intricate relationship between the contemporary art market and the value of its objects. This book will prove indispensable to anyone who wants to know how the art market works and what tomorrow's art economy might look like."―Alexander Alberro, Barnard College, Columbia University"Art of the Deal is cogently argued, thoroughly researched, and richly documented. It is also, to my knowledge, highly original, and not only in its subject matter―giving a textured financial analysis of contemporary art, in all its market manifestations―but in the rigor of its financial analysis. I don't know of another book like it in the field."―James Cuno, president and director, Art Institute of Chicago"This book is extremely stimulating and thoroughly enjoyable. Horowitz brings deep insight to his analysis, and he weaves in beautiful historical examples. His discussion of front- and backroom business by dealers, loss leaders, and profit makers is telling. Think about the art world using his concepts. Your views will change."―Richard J. Zeckhauser, Frank P. Ramsey Professor of Political Economy, John F. Kennedy School of Government, Harvard University
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From the Back Cover
"In recent decades, the world of contemporary art has developed into a global business. To fully grasp how this has changed the art world and our relationship to art, we need a thorough analysis of the financial forces involved. The best place to start is this groundbreaking study by Noah Horowitz, which, leaving the common chitchat about art and money to others, takes the discussion to a more fundamental level."--Daniel Birnbaum, director, Moderna Museet, Stockholm, and curator of the 2009 Venice Biennale"Calmly, trenchantly, Horowitz examines the intricate relationship between the contemporary art market and the value of its objects. This book will prove indispensable to anyone who wants to know how the art market works and what tomorrow's art economy might look like."--Alexander Alberro, Barnard College, Columbia University"Art of the Deal is cogently argued, thoroughly researched, and richly documented. It is also, to my knowledge, highly original, and not only in its subject matter--giving a textured financial analysis of contemporary art, in all its market manifestations--but in the rigor of its financial analysis. I don't know of another book like it in the field."--James Cuno, president and director, Art Institute of Chicago"This book is extremely stimulating and thoroughly enjoyable. Horowitz brings deep insight to his analysis, and he weaves in beautiful historical examples. His discussion of front- and backroom business by dealers, loss leaders, and profit makers is telling. Think about the art world using his concepts. Your views will change."--Richard J. Zeckhauser, Frank P. Ramsey Professor of Political Economy, John F. Kennedy School of Government, Harvard University
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Product details
Paperback: 400 pages
Publisher: Princeton University Press; Revised ed. edition (August 31, 2014)
Language: English
ISBN-10: 069115788X
ISBN-13: 978-0691157887
Product Dimensions:
6.2 x 0.8 x 9.5 inches
Shipping Weight: 1.7 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
9 customer reviews
Amazon Best Sellers Rank:
#939,874 in Books (See Top 100 in Books)
A realistic, detailed description of the inner workings of marketing art. I especially appreciated the recent update on trends and changes. The author speaks with experience and authority, giving examples that shaped his conclusions, and expressing non-conclusions when he perceives future directions as murky. I highly recommend this book.
Refreshing to read a book about the actual dealings and the economy of artworks without pseudo-elevating art theory that usually goes with it.
This is not a book as much as it is an incomplete academic research paper. First of all the "book" has only 3 chapters, Video Art, Experimental Art and Investment Funds. More than 1/3 of the entire text(pages 215-361) is simply reference material(i.e. appendix, citations, bibliography etc.)This book reads like an academic paper and is not very useful or interesting. For a much better read on the insights into Contemporary Art Market I would suggest the The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art by Don Thomson.The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
This book discusses the Deal in Art - great work, and a must-read.
Art of the Deal is an inspiring excavation of the many building blocks of the art market, weaving a succinct walkthrough of art historical insights with clever perspectives on contemporary practice. I finished the book astonished that something similar had not been written long ago--after all we live in a world where understanding market behaviour is no longer desirable but a must! Although the book cannot be said to be easy reading to the layman reader, testing our understanding of both cutting-edge art historical theories and complex financial factors, it is nonetheless a highly enjoyable read. I especially found myself amused when reading the chapter on experiential art: Indeed, how does one price an art work consisting of the artist cooking a meal and leaving the messy kitchen behind!? Having read Noah Horowitz' book, I can now say that I better understand the Art of the Deal!
An accessible, informative and highly enjoyable read. It's a great look at the conteporary art market with enough story-telling and background that I felt like an insider by the end, despite being just a casual art observor. I received as a gift and it's been a hit for everyone I've done the same for.
As someone from outside the industry I found Horowitz's book a very insightful and well researched piece. The discussion of the evolution of video and experimental art and how that related to the changing dynamic of the art buyer's market was excellent. A must-read for industry insiders.
Noah Horowitz is a brilliant scholar of the art market. His incisive commentary and keen understanding of what appears to be a largely unregulated market with a labyrinth-like structure makes this an excellent read! I can't recommend it enough.
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